SUPER SWEET SALES
Sweets Galore has 80% of the confectionary market in South Africa’s Southern Cape. However, with only four sales representatives, what Sweets Galore never had was an effective sales support system. The company spent two years looking for the right solution until they were introduced to the Honeybee – a tablet based sales mobility solution. With the adoption of this system, the company’s fortune changed because, after just five months, Sweets Galore saw a 50% increase in their sales turn-around time.
Sweets Galore was appointed by Tiger Brands, Nestle, and Cadbury, with a large number of other small suppliers such as Ferrero, Mr Sweet, Wrigley, Mars, Pringles as well as Beyers since 2003, to service the independent and informal retail trade. Based in George, and with only fourteen employees, Sweets Galore was battling to meet growing demand from its customers, and hence the imperative for implementing a new sales management system that could improve their business operations.
“Our clients consists of different types of businesses”, explains Etienne Cloete, the owner of Sweets Galore. “We sell sweets and confectionary products to all kinds of outlets – anything from small supermarkets to Spaza shops, as well as hotels, forecourts, sports facilities, schools and even golf estates. As our clientele is so diverse and vast, it was important for us to find a simple solution and one that could easily be integrated with the way we work.”