Pirelli Case Study Heros

Pirelli Case Study:

New sales app is a hit

The name Pirelli is an icon in the global tyre industry, due to its clever marketing tactic through the infamous Pirelli calendar …

as most people know, these calendars are highly desirable and they’re like gold dust.  The Pirelli calendar, over the years, has done wonders for the Pirelli brand image.  And now, although this might not grasp the same kind of excited attention, Pirelli has struck another goldmine in the form of a new app which is doing wonders for Pirelli’s administration – and some of its internal calendar settings!