Namaqua Wines tested Honeybee in Gauteng in December and knew immediately that it was eﬀective and that it was helping to stimulate not only sales but also enthusiasm among their reps in the region. “We decided to move swiftly so, by mid-January, we bought all the necessary tablets and rolled out the software to all our reps nationally. I have no doubt that we will see increased sales performance and customer relationship management from now on. It has completely transformed our business and the way we operate.” Key among NW’s main targets are independent retailers and Honeybee allows the reps to show the range and pictures simply on the tablet. Van Dyk explains: “Their job is made much easier because all the information they want is available to them, right there on the tablet. For example, they can check the alcohol and sugar levels of a product and the merchandise material that’s available for that product, the pricing … you name it … it’s all there at the touch of a screen. It’s really simpliﬁed and enhanced the selling process for our reps and now they’re not hassled with the paperwork that used to clog up their ﬂow.”
“Every morning, I log in to the web app and I can see, at a glance, on graphs and visuals, who’s been where and what’s been going on … I get a snapshot of what’s happening throughout the country. This means we can interact with our sales force far more meaningfully and positively – in real time – and give them the sales support they need, giving management the peace of mind that our customers are happy and that our sales are growing.” In fact, Honeybee represents a signiﬁcant intervention in the way Namaqua Wines does business. “We used to check sales progress via our orders but now we can check call rates. Honeybee allows us to be far more hands on in the management process because the people who need to see what’s going on can do so and quickly. It’s also an HR management tool – a win-win for everyone interested in the successful development and growth of the company. Namaqua Wines has, in the past, tried and found wanting, other systems which were not able to be integrated with the company’s other IT systems properly. Working with Field Oﬃce, Namaqua plans to fully integrate its order capturing system so that, using Honeybee, invoices will be created immediately. Meanwhile, the software system is wholly meeting the brief for a simple and highly eﬀective sales management tool.
“People might think I should keep Honeybee as a secret weapon in our sales armoury” adds van Dyk
“But I’m so delighted with the system that I have been recommending others in the industry to use it too – I think it would be unfair not to share the fact that a management system that’s as easy as ‘buying the tablets’ can make such a diﬀerence to the way you operate. Certainly, for us, it’s already having a really positive impact on our business. The future looks even brighter for us now!”