Selling 25% of all boxed wine in South Africa, Namaqua Wines has a significant chunk of the market. A successful and growing wine marketing and distribution operation, the company has 14 branches and sales centres throughout the country. However, Namaqua Wines needed to find a solution to a common problem experienced by medium sized sales operations … how to make its sales force even more focussed, effective and inspired to achieve greater things.
Namaqua Wines SA Managing Director, Koos van Dyk explains:
“Sales reps are usually very good at what they do – selling. But they are invariably not very good at all the attendant admin that goes with the job. We wanted something that would streamline the process and allow them to do what they’re best at.”